Transcend // AW16 : Featuring Kelsey Wells

Our US customers mean the world to us, and so top of our agenda this year was to launch officially in the States with our Brand Ambassador Kelsey Wells, (better known as @mysweatlife). 

Kelsey has been a lover of the brand since we started in November 2015, promoting our product organically as her followers exceeded the hundred thousands and continued to climb. Her story and transformation is incredible, her confidence certainly rubs off on her followers who are inspired by her journey. 

We are so excited to share with you the first series of images from our New York collaboration with photographer Sam Pyatt.

The images were shot in the heart of New York's fashion district on the streets of Soho. We were able to capture movement, the flexibility of the clothing and the colours which are sewn into the identity of ADANOLA. 

In the shoot we wanted to show shape, movement, flexibility. Kelsey was a great sport and powered through even in the 98% humidity and 30 degree heat! 

Keep your eyes out for further imagery leaking onto our social media channels over the coming season. 

#AdaGirls x



Hyrum Cook